Windahl is the Head of the User Experience and Creative team at IBM, UK. She is recognised for bringing an innovative approach and thought leadership in UX trends by colleagues, clients and senior management.

Windahl has won numerous creative awards as well as awards for information architecture. Her split personality at excelling in both creative and technology makes her a rare breed.

She specialises in crafting the creative conceptual designs and strategies to shape the vision in projects.

She has experience in the complete digital cycle from uncovering the user needs, coming up with conceptual and mental models, crafting interaction designs, creating user stories, prototyping innovative interfaces, taxonomy design and managing usability requirements.

Her insights go beyond to shape and identify business models, address gaps and bridge the needs of users with that of the business.