Design for Up Market Skin Care Products

Design and art direction for a brochure and “passport”. The concept of the campaign was to allow customers to receive incentives through a loyalty scheme. The passport would capture purchase information as well as recommendations from the skin care consultants. The passport would be a record for stamps and free trials that could be redeemed across Canada. This was a campaign in 1992 (pre-web).

• Overseeing and hiring responsibility for photography
• Managing print production – attending press checks
• Design and art direction
• Production of assets