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Sorry Google Says No

Do you have a social media strategy? If you are like most people working in digital you probably do. If you don’t then you are seriously missing out. If anything the recent rioting has proved what an impact social media is having. Both good and bad. No one can afford to ignore it.

Being a user experience expert it is mandatory. We need to be aware of what users are doing and how they are using the medium. It is powerful for gaining insight. Almost all digital experiences now have an element of social media. Social media is often the glue in user journeys. It is not something you can read about it and apply best practice. You need to be involved in it and experience it first hand.

How is it working for you? Does Google say no?

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The Unreasonable Voice

The unreasonable voice is not a voice you hear a user experience person use.  The rare couple of times in (12 years) that I have head it from a UX person, it turned out it was their grasp of UX that was the problem. They were not actually a UX person at all.

It is not in our nature. All our training and knowledge is about the reasonable voice. User experience is about being a people person. We talk to people and seek to understand them; behaviours, motivations, goals, needs, wants etc. in order to come up with UX strategies.

User experience requires us to be good listeners, ask questions, be fair, compromise, suggest, hypothesize, share information, evaluate, analyse and think in order to put the user first.

In dealing with co-workers and other colleagues this usually holds true also. It is probably why the UX community is vibrant and full of events, conferences and meet-ups.

The unreasonable voice demands, judges, talks over people, interrupts, dictates and has to have the last word.  Nobody wants to be around some one who uses the unreasonable voice.

User experience  people who use the unreasonable voice are not really user experience people.

 

 

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The Reasonable Voice

User Experience practitioners come from a variety of backgrounds among them psychologists, designers, Human Computer Interaction grads, Information Architects as well as others.

We share many common traits as well as being big sharers of our knowledge, experience and tips. We care about the end result and about other people.

It doesn’t matter how we got here. What matters is why we do it. Even though we may occasionally be the end user, we know that there are other types. Our opinion as an end user is only one voice among many, many others. In our work we come across a lot of methods, tools and processes but in the end these too are not important. They change and improve with time, so no point being precious about them.

It is being the reasonable voice we need to be precious about.