Disruptive Innovation, Let the Revolution Begin

Tyrants are having a bad year. Things are only going to get worse. The old style management that is all about control is out. The new style is about “empowerment”.

    • New managers mentor. Tyrants order.
    • New managers ask. Tyrants dictate.
    • New managers are results focused. Tyrants are process focused.

 

I am lucky to have some great examples to learn from. I have also witnessed dreadful managers in action that think that ruling with a fist is the answer.

As a manager I know what type I fall in. I love mentoring and empowering. So it was with great pleasure that I was asked to read and feedback on a report on social learning for teams. It also got me thinking of what I do and my personal beliefs and the views of some of Thought Leaders such as Umair Haque, Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

A revolution is happening. There is more talk about “disruption” and innovation and changing things for the better. In part this is down to digital and social media breaking down boundaries.

User Experience practitioners are certainly at the heart of the digital media revolution. The social media phenomenon is here to stay, and knowing what’s happening in this space is important for everyone. Social media is the glue.

In politics it is fueling uprisings. In business, people are breaking out of their team rooms and corporate structures and taking their conversations online. The web can be the one place where democracy really can exist and everyone can have a say. It is no surprise that user experience is now such a hot topic. Looking at some of the top brands and their recent marketing offerings is seems that have been quick to jump on the band wagon with messages all about the power of “you”. They know how much power you (and me) have.

This is not a bad thing. There is nothing wrong with giving people more individual power. Provided people get guidance and use it responsibly it adds a lot of value. Digital innovation is constantly driving new approaches that have huge potential value for our customers, employers and society, as well as ourselves. Greater transparency can foster better relationships with clients.

It has me thinking of what is best for digital teams when it comes to providing information about their industry.

Give a man a fish and he will eat for a day. Teach a man how to fish and he will eat for the rest of his life.

Fortunately most people in user experience are very vocal and socially media aware. The “UX cats” are long out of the bags. Putting the cats back into the bags and going back to old style team rooms with spoon fed content is not going work. Team rooms still have their place as a repository for documents and resource files but they are not where we should be having our conversations.

Twitter is fantastic for conversations and event tracking. Add a hash tag #myevent and tweet. It is pointless to duplicate content and functionality when the tools and information are one click away on the web. It is a no brainer. No really. Laynrd does a great job of listing conferences and events. Laynrd has over 3,500 presentations on file. Meet-up is fantastic and has the added bonus of sending notifications of new events.

The key is to influence rather than argue. The value of writing a book report or conference biopsy seems a little odd when it will be Tweeted, blogged and reported by almost everyone. Everything is online and the last time I checked Google was still working.

Today already 40% of business technology users at North American companies report using one of more website (s) to do parts of their jobs that are not sanctioned by their IT department. We expect this number to grow close to 60% in 2011 as frustrated workers work around IT to self-provision technology. How democratization of technology empowers employees, Forrester, 2011

This is a smarter and more collaborative way of working. The only way people are going to learn about digital, their industry and the social media phenomenon is by getting involved. By the time I write that report it will be out of date.

The accelerating rate of change forces everyone in every organisation to make a choice: learn while you work or become obsolete – Quote from Jane Hart, Impact of Social Learning in the Workplace

The four cornerstones of Social Learning are:

  • Building relationships and joining communities: Learning more from competitors, industry experts, thought leaders and innovatorsthrough blogs, Linkedin, Google +, Twitter
  • Improving productivity: Using tools like Google, Twitter, Dropbox, Twitter, Doodle, Good Reader
  • Finding and using content: Flipboard, Google, RSS, Laynrd
  • Creating and sharing content: flickr, Slideshare, Vimeo, Meet up

 

Tyrants beware, the revolution will be Tweeted #revolution. Jane Heart, The Impact of social Media in the Workplace is good place to start. Jane Hart”s report is now online with more at Slideshare.net

Please discuss as I am always interested to know what people think.

 Thanks for reading please share or leave a comment!

1 Comment

  1. 24 August 11 at 6:53pm

    [...] shift is happening. It just has not made it to most companies yet. I wrote in another article on Disruption Innovation that employees of companies are tired of waiting for the company to give them tools to do their [...]

    (reply)

Leave a Reply