It’s a Dev Tool, No It’s a Design Tool, No It’s a Moose.

Jeremy Keith of Clearleft

Jeremy Keith of Clearleft

I love Adobe. Let me say that up front. Adobe has been very good to me. Oh yes. Adobe and Apple issues aside with the whole flash thing, I remember what is was like to use a tool dipped in ink to draw a straight line. White out was my best friend for making crop marks. I had the typographer’s phone number memorized. He knew how to read my scamps and hand drawn text and know exactly what font to use and would get the kerning right.

Adobe and Apple liberated me. So you can imagine how I jumped at the chance to go to tonight’s Adobe HTML 5 Camp aimed at developers with the odd designer taking an interest.

They could not have picked a better or worse (depending on your point of view) presenter. Jeremy Keith of Clearleft. The man needs no introduction. Everyone knows Clearleft love their code so much their cleaning staff could probably give a lot of devs a run for their money.

So to make a long story short, Jeremy goes nuts on a long rant. He goes on this long tirade of how Adobe Muse is insulting to both designers and developers. He does not stop and he goes on to call it WYSISWTF! [if you need me to translate – you should not be reading this article]


Uh oh! He had a point I suppose.

The most infuriating thing is that Muse pays absolutely no respect to the discipline of design. We are not some bastard child of print.  Tweet from Goodonpaper

From there (a good start in my eyes) the event just seemed to get better, with some great talks by Greg Rewis, Sam Dutton & Mark Anders. Adobe Edge looks promising if a little rough on the eyes. Intuitive – not really. The new CS5 Dreaweaver tutorial was basic but good.  I am not a developer and I tend to downplay what dev skills I have just so I can avoid getting my hands dirty on a 6 month development gig. I can code CSS and HTML mark-up, but I mainly keep my skills up only to give me an deep understanding and allow me to help me in design/UX. This is an advantage for me. I am a fully paid up member the “you cannot have too much information” club. Knowing the code structure and keeping up to date can only help.

Cue dark and scary music. Last session of the day and the Adobe product evangelist walks on the stage.

  • PowerPoint agenda…uhuming and hawing – not a great intro
  • PowerPoint bullets and all about Adobe Muse
  • Demo slow to load
  • Uninspiring demo
  • Kept saying “job done” and silly phrases
  • Sounded like more more Moose than Muse


I really felt sorry for the presenter but it was a car crash from start to finish. Over 60% of the audience walked out. I was one of the last to walk out. Only because I was sitting in the middle and needed the people to one side of me to empty out first. Plus I did try to be polite. I wanted to hear the end wrap up but as it also was running over… well it made sense… 😉

Everything was aweful. Here was Adobe with a chance to end on a high note and prove that Jeremy Keith guy wrong and they failed. It was PowerPoint bullet points. The actual demo was terrible and with a design so dreadful it made the banner Mark Ander did worthy of a Webby award. But I digress.

The one thing I left with was that Adobe Muse is neither for designers or developers and is in fact a Moose. A Moose aimed at designers.Thanks for reading please share or leave a comment!

1 reply
  1. Vasile Zaremba
    Vasile Zaremba says:

    Jeremy Kieth (You) had by far the best presentation at the Adobe HTML 5 Camp. Great job. Are the slides public? The Moose thing was really embarrassing, I also felt sorry for her. *edited ()*


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