Boots, bells and stars earings

Boots, bells & stars

Boots, bells and stars

Boots, Bells and Stars earrings


 These are my latest earrings now on sale at Bow Butterfly. Necklaces coming soon. 

angel tones

Mastering colour and the best resources for colour accessibility

Colour palette from

Colour palette from


Colour has always been an important part of design. It sets the emotional tones to stimulate feels and create a perception of warmth, luxury, cool, fresh, cheap or energy. Whatever brands want you to think. While colour may be a subjective issue,  colours also have a universal meaning. For example: blue is a cold color and red is a warm color.

It is the preference for certain colours that are subjective. The meanings of colours for luck, death, and others vary by different cultures.  In India, yellow is said to have been made from the urine of cows, force-fed mango leaves.

In mediaeval Europe whole towns rose on the profits from a plant that made a valuable blue dye.

Colour is not as static as we think it is. Colours in fashion  change and technology has an impact. The web safe colour palette was design for the internet and the way monitors display colour. That model is becoming outdated as the internet moves off  computer monitors and lap tops to tablets, the TV and onto glass.

Moving into internet tv and digital glass

Digital glass technology is getting closer to being released and with it augmented reality glasses, panels and any surface becoming a display. I wrote about this in a previous blog post “A world made of Glass”. These technologies change the way colour is presented. The 3D TV is also using colour differently. Up until now everything has been two dimensional and with an “implied transparency”.  The colours lack true purity.

magenta throated humming bird
Magenta throated humming bird

When choosing colours for a 5 step process I opted for a magenta (instead or red). There were the obvious problems of  using red and green together or worse using it as a background for text that would fall a foul of accessibility compliance. The colours need to work on all mediums and in presentations.

Anyone with a background in print design would view magenta as a primary colour, along with cyan, yellow and black. In printing a primary red is achieved by mixing in yellow and small amounts of blue.

In painting it is a similar thing because the medium does contain colour or “weight” and the colours loose purity. You cannot get a true magenta from mixing red with blue. Adding white and small amounts of blue will get close but it will not be a pure colour.

Is everything we have been taught about colour wrong?

The primary colours that we are used to using are not the only primary colours. Painters know you cannot get the colour Cobalt violet from mixing red and blue. The colour will be a dull muddy prune colour.

magenta as a primary colour

Petrônio Bendito's cololur model

Most of everything we have been taught about colour has to do with the mediums. If you ask a lighting director about colour you will get a different answer.

The RGB model which we have all been taught as web designer you get magenta by mixing green and red. In paint this is brown.

The way I was taught about colour is entirely different to today and where things are going. Some of the libraries and theories are the same.

Petrônio Bendito’s Master thesis ‘Perceptual Analysis of the RGB Color Cube’ has led to the development of a perceptual notation system. (see diagram) This notation has been greatly influenced by the works of Munsell, Birren, and Ostwald.

From Will Longaphie  “Everything you know about colour is wrong”

This is the basic 6-colour chart that most people are familiar with. I’m here to tell you this is completely wrong.

Primary colours

Below is what you would actually get if you mixed these primaries (yellow and red, red and blue, blue and yellow) together.


Tell me there isn’t something horrifyingly off here. Why do we teach this wheel to our kids when it clearly is so wrong in the first place?


No wonder so many people grow up afraid of colour in North America.

Now this colour wheel should make (visual) sense. You can clearly see how you can now move through this colour wheel to reach the next (logical) hue.

The problem with magenta

magenta flowers

Are the flowers to blame? 😉

The biggest problem is the prejudice over the idea of the colour pink. “Pink is for girls.” Magenta is a pink. Sexist ideas always come up with pink. This is not without some factual truth that girls and women do show a preference (in mass surveys) towards the pinkier shades.

One of the stories was of a prison in the US where the warden made the men wear pink overalls and live in a pink prison. He claimed it reduced problems with violence, fights and depression among inmates.

In design this could  be part the frontier of sexism as there is such a strong reluctance to exclude pinks except where the product is almost exclusively marketed to women or gay men. Considering a 50% of the population female and that women are the primary consumers it is time to focus on the reasons why people like the colour appropriately without the cliched stereotypes.

The other is a scientific point that magenta and purple do not appear in the rainbow because the colours necessary to produce them do not occur in the visual spectrum. This where the problem occurs as magenta is described as, “It is an extra-spectral color, meaning it cannot be generated by a single wavelength of light, being a mixture of red and blue wavelengths.” Specifically this wave lengths are outside the our visual range. Thus the rainbow is not a representation of all colours.  There is no purple in the rainbow.

Magenta and purple do occur in nature and are considered widely to be beautiful and rich colours.

Pinterest: Proving women love pretty colours

Artist and scientist Stephen Von Worley  used colour names from a massive color survey and turned it into a visualization of color names women and men use. The result? Women like a little metaphor: “coral,” “camel,” “dusty teal.” Men, on the other hand, go for the literal stuff: “blood,” “crap,” “mucus” (ie. anything in a Matthew Barney video).

One of the most popular categories on Pinterest is colour. If anything it has proved how much people love colour and more specifically images with harmonious colours. Harmonious colour combinations create feelings of comfort and serenity.

Pinterest colours

From the colour survey results  wrote “the color names most disproportionately popular among women” are:

  1. Dusty Teal
  2. Blush Pink
  3. Dusty Lavender
  4. Butter Yellow
  5. Dusky Rose

Looking at the image of Pinterest above it would seem he is correct. The overwhelming amount of images seem to be towards the dusky, buttery and dusty tones.

Pinks do feature a lot but perhaps this has to do with colours that are harmonious and create feelings of warm and comfort.

infographic link

Click on image to view full size image

Something I have been talking about for a long time is to use this to advantage to create retail (an online) experiences that meet the needs of women. The majority of household shopping purchasing decisions (apart from car and entertainment system) are made by women. Retailers have been slow to make their sites more sites female friendly.

However times are changing. Especially in home accessory shops. Retailers know this when creating product lines so that things co-ordinate. Some retailers like Brissi and Mason whole brand is a restricted palette of neutrals. The products for their shops are curated. In retail there is a symbiotic relationship between design and outcome in the number of sales. Certain colours sell out faster. Yellow and oranges are tricky colours for fashion and do not sell as well items in blue. A lot of men still avoid wearing pink or lavender shirts


From the Dog House Diaries

Some of the more commical observations from the survey were

  • If you ask people to name colors long enough, they go totally crazy.
  • “Puke” and “vomit” are totally real colors.
  • “Piss yellow” was a common colour for men.
  • Colorblind people are more likely than non-colorblind people to type “fuck this” (or some variant) and quit in frustration.
  • Nobody can spell fuchsia.


Design is mainstream, we are all curators

People have so much choice when it comes to the amount of shades available from everything from paint to kitchen cabinets in purple. The original pack of Crayola crayons contained 8. Bt 1971 the the number of colours had grown to 64. Now there are 120. Colours are now retired to make room for new colours.

Gone are:

  • Blizzard blue
  • Magic mint
  • Mulberry
  • Teal blue


The most recent additions are: 

  • Inch worm
  • Jazzberry jam
  • Mango tango
  • Wild blue yonder

Crayola colour chart

It is all to do with the power of colour on desirability. Colour is easier to change. Every season there is a palette of colour options. Designers know not to offer one but to offer 5 aimed at something for everyone. Packaging that is beautiful is more likely to end up in girls bathroom than a good product that looks cheap. It is why we now have “designer dish washing liquid” at £15 a bottle when the supermarket variety is about a £1.50.

What is colour harmony


The Munsell purples. Nothing rhymes with purple.

The relationships between colour and emotion have long been of interest to both artists and scientists.  In branding and marketing colour is used to evoke emotions to  create a desired feeling to  influence consumers’ behaviour. Colour helps enhance brand recognition and translates the intended visual impressions into the design elements of a product.

This also factors in common standards such as traffic lights, red for sale (colour of high visibility) the colours people associate with terms like – cheap, luxury, futuristic, retro. Numerous studies have been done as to how people are influenced by colour.

Kissmetrics made a great infographic on how colors affect purchases.Susan Weinschenk, Ph.D. in Psychology and author of Neuro Web Design: What Makes Them Click? (Voices That Matter), wrote an interesting piece about it. The McCandless Color Wheel can be downloaded from the bottom of her webpage.

Colour Munki has a tool for designers at that allows user to upload images and create and manage colour palettes. This is compatible with Adobe products and uses both the Munsell and Pantone libraries.

Colour Lovers for guides to creating colour harmonies

Colour systems for understanding how to work with colour

Albert Munsell saw balance as a key factor in determining colour harmony.  Albert Munsell was keenly aware that a practical theory of color did not exist. From his own work and experiments, he developed the Munsell Color System. Using his system made it possible to discuss color scientifically.

colour game

He defined color in terms of Hue, Value and Chroma. Hue was defined as the actual color, red, blue, green, etc. Value was defined as how light or dark a color is. Chroma was defined as how strong or weak a color is. He published a standard color atlas defining the Munsell Color Standard which, before his work, had been an impossible task.His work was embraced by the scientific community. In 1914 he was invited to present his findings to the scientific communities of England, France and Germany. His theory is still taught today and the system is available at

There is a great game that illustrates clearly hues, shades and saturation

Click on the image to see if you can beat my score.

Sensitivity to Colorblind Deficiencies

Almost men in every have some type of colour deficiency. In the last few presentations I have done I have asked if anyone had a problem distinguishing between red and green. My findings have supported this. For this reason even my presentation material is compliant. The last thing I want to be doing is talking about usability and accessibility with material that does not support the needs of my audience.

The biggest sin is to use colour alone to differentiate items. The web is needs to be used by all people. Most web designers are sensitive to the needs of users and avoid using certain colours and combinations for text, if only to be compliant with the disability act.

Success Criterion 1.4.3  of WCAG 2.0  requires the visual presentation of text and images of text has a contrast ratio  of at least 4.5:1, except for the following:

  • Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 3:1;
  • Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.
  • Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement

The Web Content Accessibility Guidelines (WCAG 2.0) have been created to enable web developers to create accessible content. Part of these guidelines are related to creating good colour contrast and ensuring that foreground content stands out from background content.

Most of it should be common sense as you can see when colour contrasts are not sufficient or  the chroma values are too similar. Chances are it does not look great either with orange text on a blue background. Would you want to read it?

  1. Colour blindness simulator
  2. How people with disabilities use the web.
  3. A lovely air tool for viewing colours for accessibility 

In the  illustration below this depicts why green and white is a tricky combination. The green shade would need to be very dark, towards the “forest green” shade, in order to be compliant. This is why most web designers include a key line and some shadowing on link buttons as well as a rollover state.

The orange shades suffer the same fate and need to be almost brown. Pink, blue and purple all have brighter shades that pose no problem. This is because it is extremely rare for people not to be able to “register” blue.  You can have black text on all “pure” colours except red.

It is a myth that cats and dogs are colour blind. There are more like the 8 men in every hundred which have some sort of colour deficiency. They are not colour blind, just unable to see the full spectrum.

The most common one for males is include red & green vision deficiency. This is not true colour blindness. True colour blindness is extreme with only shades of grey visible. This is found in people with Monochromacy/Achromatopsia which is very rare. Blue is the easiest colour. Shades of blue are also the most easiest for mixing and matching in a one colour scheme. All of the other colours – pinks, oranges, reds, purples and greens can clash depending on the shades chosen. For men it is by far the most popular colour for clothing.

White and green a tricky combo for accessibility
White and green, a tricky combo for accessibility.  










American Bulldog. Portrait on a grey background

The role of UX ethics in a “dog eat dog” world.

Any sane person would want a heart doctor to collaborate with other heart doctors and participate in the wider world about new discoveries, techniques and procedures. That helps create great and up to date doctors with the latest skills. It is the same with UX. When UX becomes a competitive skill that requires us to be secretive the whole industry loses.

There needs to be some collaboration and discussion among industry professionals, in order to lift UX up into the profession it needs to be. This is not about putting away our competitive differences and telling secrets.

Like most professions, people choose do it because they love it. For a lot of people UX  is a lifestyle.

When I no longer love what I do and cannot bother to keep up I will get out. Not that I can see that possibility coming in the near future. UX is in exciting times. The learning never ends and it requires continually building up skills & expertise as the world of digital changes.

Staying sharp is a high priority.

A rusty knife kills patients and leads to malpractice.

There can still be assignments when you have to ask yourself am I the right person to be doing this? What does this say about me as a UX professional to compromise standards or principals? Am I qualified to do undertake this? Am I over qualified (and too expensive) to do this?

When you feel you cannot do an assignment justice you need to be able to say so and either get support or gracefully decline. This may even be for other reasons such as moral or conflicts of interest. In advertising there were two product briefs that I refused to work on for moral grounds. This was fortunately not an issue for my employers as it was pretty clear cut and others had also refused.

If an assignment is really that removed from yourself as a UX professional then it is not the right assignment to accept. You do not have to “love each assignment” but if you hate it and are not growing as a practitioner you need to consider what the repercussions would be.  Taking a considered approach and thinking what is in the best interests for everyone concerned.

The trickier part is how you manage yourself and ensure you are providing the best possible service while juggling the economic needs. Take a long term strategy and look around at what is happening and think about where you want to go. Assignments that take you off your path also can have unwanted consequences.  Going down the wrong road  can lead to a career “cul de sac”. You will be doing more harm than good for yourself and the client in the long term.

As a manager this means giving people the type of projects to build their career as well as ensure they are growing and delivering to high standards. It is all about ensuring that as professionals provide our clients with an unbiased and uncompromising quality of service. When we  start putting the long term benefits, value and the greater good first we all reap the rewards.

It is worth revisiting and reminding ourselves as to what we signed up for with the  Usability Professionals Association  code of conduct:

  • Act in the best interest of everyone
  • Be honest with everyone
  • Do no harm and if possible provide benefits
  • Act with integrity
  • Avoid conflicts of interest
  • Respect privacy, confidentiality, and anonymity
  • Provide all resultant data


1 Act in the Best Interest of Everyone

1.1. Usability practitioners shall be aware of relevant standards, principles, and generally accepted usability methods

1.2. Usability practitioners shall undertake professional assignments only when qualified by education or experience.

1.3. Usability practitioners shall provide products and services that match the operational and financial needs of clients and employers.

1.4. Usability practitioners shall undertake ongoing efforts to develop and maintain their competence.

1.5. Usability practitioners shall seek and use peer review as well as provide critical review of the work of others whenever appropriate. Usability practitioners shall make reasonable efforts to avoid offering excessive or inappropriate financial or other inducements for participation in usability activities when such inducements are likely to coerce participation.

2. Be Honest with Everyone

2.1. Usability practitioners shall not knowingly mislead a client or potential client about the suitability of a product or service.

2.2. Usability practitioners shall give recommendations that are objective, consistent with accepted principles, and/or based on the judgment of qualified professionals.

2.3. Usability practitioners shall never deliberately misinform or mislead individuals for whom they are providing services.

2.4. Usability practitioners shall credit the intellectual property right of work, methods, and tools done or created by others in such a way that all parties involved are always clear as to the origin of such and the rights of the usability practitioner to use or cite such work, methods or tools.

3. Do No Harm and If Possible Provide Benefits

3.1. Usability practitioners shall not expose participants to any unreasonable physical, mental or emotional stress.

3.2. Usability practitioners shall take reasonable steps to avoid harming their clients or employers, study participants, and others with whom they work, and to minimize harm where it is foreseeable and avoidable.

3.3. Usability practitioners shall review for special needs when working with the elderly, the disabled, and children. Precautions taken to avoid risks associated with such groups shall be clearly identified and reviewed by the client or employer.

4. Act with Integrity

4.1. Usability practitioners shall work in a spirit of respectful collaboration and cooperation with those with whom they interact without compromising their personal or professional integrity.

4.2. Usability practitioners shall not discriminate against their clients, colleagues, or participants on the basis of age, gender, gender identity, race, ethnicity, culture, national origin, religion, sexual orientation, disability, socioeconomic status, or any basis proscribed by law.

4.3. Usability practitioners shall not make public derogatory comments about their clients, colleagues, or participants.

4.4. Usability practitioners shall never knowingly use material that is illegal, immoral, or which may hurt or damage a person or group of people. If exposed to illegal material, the usability practitioner shall advise their client or employer of the illegal nature of the material and take reasonable steps to inform the relevant authorities of the existence of the material.

5. Avoid Conflicts of Interest

5.1. Usability practitioners shall avoid all known conflicts of interest with their employers or clients and shall promptly inform their employers or clients of any business association, interests, or circumstances that could influence their judgments or the quality of their services.

5.2. Usability practitioners shall not accept any assignments that would knowingly create a possible conflict of interest between themselves and their clients, employers, or participants.

5.3. Usability practitioners shall advise clients and employers when a proposed project is not in the client’s best interest and provide a rationale for this advice.

6. Respect Privacy, Confidentiality, and Anonymity

6.1. Usability practitioners shall not reveal information that identifies colleagues or participants without their permission and shall take reasonable precautions to avoid such information from being disclosed unintentionally.

6.2. Usability practitioners shall ensure that participants in any study provide informed consent for use of all data collected.

6.3. Usability practitioners shall never disclose in their writings, reports, teaching materials or other public media or otherwise make public any information they have acquired about persons, employers or clients in the course of their professional work unless disclosure is both legal and that they have either taken reasonable steps to disguise the identity of the person, employer or client, or they have the express permission to disclose.

7. Provide All Resultant Data

7.1. Usability practitioners shall choose participants and tasks so as to ensure the validity of the results.

7.2. Usability practitioners shall consider the limitations of every usability project they plan or carry out and if requested or if in their view the limitations render the results questionable, shall communicate the results of this analysis to their client or employer.

7.3 Usability practitioners shall accurately report both the positive and negative feedback from usability activities.

It does not have to be a “dog eat dog world”.



A World Made of Glass

A World Made of Glass


Thank-goodness Ground Hog Day is over. Today there was an interesting conversation about what UX is. Really is. At the core. It is not about UI. It is about the principals of what experience is. There is no optimum interface for experience. There are no rules. There are no boundaries. No magic technology. No easy quick fixes. No recipes. There is only possibility. It is all about the user and the power to dream.

, , ,

Ground Hog Day UX Crazy Style

ux crazy people

The UX Crazies are so focused on the UI they completely miss the point.

This year UX has really grown up. We have had convergence, gamification, tablets, internet TV, handheld scanners (and all manner of devices) and now we are truly in the Pervasive UX territory.

The UX community has really come together and it is all about collaboration and working towards a UX Manifesto as well as better credentials and education.

The Creative Age has started and with it Disruption.

Even after a year full of progress and it can still seem like you are right back where you started from. In my case it is dealing with those old, wacky UX Crazies again.

UI is not UX.

This relentless focus on the end deliverables and confusing it with UI completely misses the point.

One of the biggest challenges is changing the misconception in organisations that  User Experience [UX] is about producing a user interface [UI]. It is not. It is a “value proposition”. It is far greater than the sum of the deliverables.

You cannot tell what good is by merely looking at something. It must be tested and measured. UX is not a form page or a single web page. You cannot compare web pages to illustrate what good UX is. That is only the UI.

This misunderstanding has come from the roots of UX. Most UX people started out as Information Architects (others designers or developers) where we created deliverables such as site maps, wireframes, usability test reports, prototypes and personas. This was one “cog in the machine” and the next step was handing these off to designers & developers to complete the process.

We have done a great job at selling in the need for these IA deliverables. These deliverables are still  relevant to communicating the user experience  but this is also where the problem lies. It is no longer about the deliverables. The old notions of IA/UI development are now way past their sell by date. It is about the total user experience and having measurable results.

The User Centric nature of User Experience provides companies with a view from the outside looking in. Almost all the other rolls BAs, developers, clients, technical architects are looking at the internal workings.

The Pillars of the User Experience

  • User Experience Strategy: This is not the same as digital strategy as user experiences are more pervasive
  • User Experience Research
  • User Experience Design: This includes emotional factors, brand experiences, creative and conceptual models
  • User Experience Architecture


I have left UX Development off the list as development happens in the delivery cycle. It is of course important to consider and make sure sure there are inputs from development just as you would the technical architecture, business strategy, digital strategy, business analysis and the market forces.

The UX  is about getting to a UX  road map to then inform the development team who will be responsible for taking the vision and developing the user interfaces for the various devices.

The upfront UX needs to be thoroughly thought out and also light weight in terms of the amount of  to avoid being Big Design Up Front or BDUF if working in Agile.


UX development has had a big change too and the main one is that it is not about HTML and building webpages. The world has moved on. Development is about having specialists that know how to transform the UX blue print into code for the various devices – browsers, tablets, mobile, handheld PDAs and so on.

The UX  is about getting to a UX  road map to then inform the development team who will be responsible for taking the vision and developing the user interfaces for the various devices.

Developing experiences that are appropriate for various types of media and platforms needs to be done by specialists who’s day job it is to program and write development code. This may be multiple developers who have device specializations. It is not a roll for a UX designer who dabbles in a bit of code. The experience will always be compromised by the person who’s job it is to deliver the code.

This may not even be about devices. It could also be back end technologies or CMS systems. There are many incidents where the UX was changed or had to be compromised because the people implementing it did not have the necessary skills or experience. It is important to have the experts brought in at the beginning and to keep continuity by continuing to provide guidance and steer the project.

Explore and constantly evolve the target audience

This is about getting to know the intended users but also looking  at potential influencers. Too often the focus is just on the primary consumer of the product or service. In fashion for example because brands tend to be aspirational the wider community have a lot of influence. Therefore you need to include non-consumers in your target audience such as the bloggers, journalists, fashion students etc. Ideally delivering a brand experience should be consistent. This is also the shift towards pervasive UX in which I used an example of my hotel stay. My experience changed when I was no longer a buyer.

User Experience is about building the values of the brand into the entire experience. The whole design experience is about creating a language to deliver the brand message in an engaging and purposeful way. It is not about window dressing.

Dream big. Imagine all the possibilities

UX is about the divergence and convergence of concepts (ideas, principals, goals, aspirations), framework (IA, structures, mental models, scenarios) and the high level design (emotional factors, persuasion, personality, branding, visuals).

Mind the Gap. UX needs to build a bridge between what the system and business must deliver and what the end user expects.

Goals Concept

UX considers the goals, aspirations, dreams ambiltions and the purpose of the end user or consumer

There are consequences for poor UX. On internally facing IT systems the consequences are often ignored because they require work to figure out how bad the damage is.  Having users spend extra minutes or making repeated errors while trying to complete tasks is not seen as a big problem. However if some one were to say calculate that total and say that it was costing the company over a £1 million in lost revenue a year then it would be a huge problem.

Pervasive design is about looking at the entire journey of the end user and helping to uncover unmet needs as well potential business opportunities.

User Experience Practitioners perform user research to get into the mind of end user (and consumers).  The primary purpose is to ensure the proposed solution is fit for purpose and will meet the user needs for usability. That is a given now. What is not widely subscribed to is that this research can be used to gain competitor advantage and also exploit new opportunities that may come as a result.  User research is a lot more than validating user experiences for usability and informing design decisions.  User Research when combined with prototyping can be the new R&D department or create a road map of future business opportunities.

This is about designing a user experience across all touch points of the brand or product.

Pervasive UX goes further than the screens it is the complete end to end journey – which may include multiple devices and tasks. Whether you call this service design or process re-engineering it is core part of creating the UX.

“Every design decision… contributes to the behaviour of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our own government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.”  Joh Kolko

Aligning the needs of the user to the functional system and influencing the priority of requirements

With an understanding of the pain points of users and what they need and desire you can assign these values and align them to the plan for the roll out of features. Too often it overlooks how simple it is to add value and make improvements and avoid costly features that users do not need or want. When the business goals and the user goals are merged  along with the “workstack” it provides a much more joined up approach to delivery and the team is working as one and not at cross purposes.

Providing general consulting skills on user behaviours

UX practitioners are constantly keeping up to date with latest trends in online and digital behavior on everything from devices to the latest big thing like Pinterest. This knowledge can be used stimulate and generate ideas to better engage with end users.

So where do we go from here

This is about continuing to share knowledge and collaborate. As Daniel Pink says there has never been a better time to be a designer or creative thinker.

Pervasive design is about the bigger picture not the small stuff.

It would be great to get past Ground Hog Day and say good-bye to the UX Crazies once and for all. However that is looking more and more unlikely as I have witnessed a entrenched reluctance to join the party.

At least I have a big UX network to help me keep my sanity and tonight I am very much looking forward to discussing Pervasive UX tonight with Brian Hoadley.

The UX Crazies can stay forever in ground hog day. Time to leave them in a trail of dust.