Disruption

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Is Digital Engagement living up to it’s hype?

Digital engagement is a huge trend right now and for companies that get it right there are massive rewards & gains to be made. A lot of companies have successfully implemented new systems and tools to create a more engaged and productive workforce as well as driving innovation.  The case studies are impressive and centred around positive outcomes that make it sound easy to achieve, and they are…sort of. A far greater amount of companies have tried to put in a tool and failed to get the results. Measuring...

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How idiots track success

HITS – How idiots track success Gerry won hands down for the most entertaining talk. His definition of hits had everyone laughing. GUI is dead and the future is NUI (natural user interfaces). The majority of his talk was focusing on tasks rather than content and the need for simplicity. Yahoo 2004. 255 links on the home page. The Long Neck Versus the Long Tail  by Gerry McGovern Web task management is about managing your website around top tasks. Success is measured on the ability of customers to quickly...

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Ground Hog Day UX Crazy Style

This year UX has really grown up. We have had convergence, gamification, tablets, internet TV, handheld scanners (and all manner of devices) and now we are truly in the Pervasive UX territory. The UX community has really come together and it is all about collaboration and working towards a UX Manifesto as well as better credentials and education. The Creative Age has started and with it Disruption. Even after a year full of progress and it can still seem like you are right back where you started from. In...

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Wave Goodbye to the Old Kings of Creative

  I started my career in the late 70′s as an illustrator, while I studied design. My first clients were those cartoon maps, posters to get into clubs and some books for FitzHenry & Whiteside aimed at children. I was successful to earn enough to live on but it was a bit hand and mouth compared to corporate design which I moved in to. I won awards for designing logos, books and annual reports. I drooled over the paper samples the paper companies gave me. Getting a budget big...

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The Social Media Governance Forum

  This February I will be speaking at The Social Media Governance Forum, which I am really looking forward to. The Social Media Governance Forum, in association with Capgemini and Sidley Austin is delighted to bring together six speakers to share their stories about social media governance. Nina Barakzai (EMEA Privacy Counsel, Dell) Lee Bryant (MD Europe, Dachis Group) William Long (Counsel, Sidley Austin) Windahl Finnigan (Head of User Experience & Creative, Capgemini) Ben Page (CEO, Ipsos Mori) Richard Sedley (Commercial Director, Foviance) The six speakers bring very different...

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Crossing the Social Media Rubicon into The New Digital Mindset

There is a big discussion about where UX is going and about the impact Social Networking is having. When it comes to Social Media we have crossed the Rubicon (metaphorical point of no return). There is no going back. There is nowhere to hide. Social Media and the explosion in tools in the last of 6 months have changed the industry. Some people also argue it is changing our brains as well as our entire ways of working. Thomas Power has a 16 minute video, called “Do you have a digital...

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Pervasive User Experience (UX)

Pervasive  User Experience is about extending the user experience and connecting it to the world users live in and work in as well the service or product. Pervasive UX is not about the what and how in the beginning, but it does get there. First it is about the who and the why, understanding the needs of the end users and everything they will come into contact with. There is almost a cascade effect that can occur from user interaction not unlike the Butterfly Effect . Pervasive UX is disruptive....