innovation

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Having a Pervasive Experience, While Discussing Pervasive Experiences

Salesforce’s mega event Dreamforce is on now. If you thought it was just a sales tool then think again. There is a reason why MC Hammer was in the audience and it has to do with the powerful impact social media has on businesses. Salesforce is one of the biggest tools in the pervasive UX arsenal. It is not a pure UX tool in the way Axure or User Zoom are but it has a much bigger impact. It is like comparing an asteroid to a beach pebble. The...

31 August 2011 | Innovation, Pervasive User Experience, User Experience | , , | No Comments
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Pervasive User Experience (UX)

Pervasive  User Experience is about extending the user experience and connecting it to the world users live in and work in as well the service or product. Pervasive UX is not about the what and how in the beginning, but it does get there. First it is about the who and the why, understanding the needs of the end users and everything they will come into contact with. There is almost a cascade effect that can occur from user interaction not unlike the Butterfly Effect . Pervasive UX is disruptive....

24 August 2011 | Disruption, Innovation, Pervasive User Experience, User Experience | , , , , , , | 3 Comments
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What Good Looks Like

  I have been spending a lot of time lately thinking and discussing with other UXers about where UX is going and how the lines are getting more blurred as UX becomes more pervasive. At the same time I still get dragged into the “UX 101″ conversations that should have ended 10 years ago with people who profess to be experts. The easy answer is that UX is was born about 15 years ago out of the user centred design processes. It was first applied in usability, user research...

30 May 2011 | Pervasive User Experience | , , , , , , , | No Comments