Changing pensions from something users think about a few times a year to something they can use daily.

Standard Life was looking for new ideas to reimagine the future of pensions.  My brief was to come up with lots of ideas and present these idea back in a series of mock-ups to create a conceptual model. Ideas created were swear jar for when you want to add as little as a pound. A way to round off purchases with minor contributions.

I conducted customer research on how people would like to interact with the data and produced quick visualisations.


  • Ideation
  • Wireframes
  • Mock-ups
  • Managing a development team to create working demos


IBM used this to showcase their ability to do creative and innovation.

The Results

“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”

What is the use of a house if you haven’t got a tolerable planet to put it on?

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Percent increase in overall business


Products sold during the ad campaign


Raving reviews written since the launch