The touchpoints of a brand are many. Integrating these into a story visualises the full user experience.

Telling the story of the user experience sometimes cannot be told with just a

wireframes, a clickable prototype or a single user journey based on specific use

cases. Some times something is needed that describes how a user might use

multiple devices and complete a journey over days or weeks.

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  • Pitch Writing
  • Requirements Gathering
  • User Research
  • User Journeys
  • Personas
  • Wireframes
  • Prototyping
  • Design

Project Outcome

Easy Transition

Helped the team understand users more and how they discover products and through to fulfilment and blogging about them on social media.  Sustainability in fashion is becoming a huge concern and designing services not just for buying but but the bigger picture on the life cycle of clothes is becoming necessary.


With the research and tracking intranet implemented new services can be created to recycle and manage used clothes for greater sustainability in the fashion industry.